Groundwork
Foundational branding for stronger businesses

We build the whole brand. Strategy, identity, and every asset you need to use it. You run the business. We handle how the world sees it.

Miami, FL · US & Worldwide
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We build your brand from the ground up. You never open a design file.
10+ Years · Miami, FL · US & Worldwide
We Build Your Brand◆ Brand Identity◆Rebranding◆ Visual Systems◆Digital Presence◆ Miami · Florida · USA◆Foundational Branding◆ We Build Your Brand◆ Brand Identity◆Rebranding◆ Visual Systems◆Digital Presence◆ Miami · Florida · USA◆Foundational Branding◆
10+
Years Building Brands
A decade across two continents. European discipline, American ambition.
3
Team Members
You work directly with the people building your brand. No layers, no handoffs.
3–4
Week Delivery
A complete brand system in weeks, not months. Nothing cut to make the deadline.
US &🌍
Miami-Based, Worldwide
Headquartered in Miami. Working across the US and internationally.
What We Do

We build your brand.
All of it.

You bring the business. We build everything else. Strategy. Logo. Colour. Typography. Guidelines. Digital assets. Every element, made by us, for you. Our clients don't need design skills, software, or agency experience. They need to know where they're going. We make sure the market sees it.

01

Brand Identity from Scratch

For founders and early-stage businesses. We build the complete identity, from positioning through to the final asset, so you launch looking established rather than new.

We define your positioning & brand strategy
We design your logo, mark & icon
We build your colour system & typography
We produce your brand guidelines document
See packages →
02

Rebranding

For businesses their brand has stopped serving. We audit what exists, keep what still earns its place, and rebuild the rest. You get a brand that matches who you are now, without losing the recognition you've built.

We audit your current brand top to bottom
We reposition and redefine your identity
We redesign the visual system from scratch
We migrate your assets and update your presence
See packages →
03

Digital Presence

For businesses whose online presence undersells them. We design every digital touchpoint: website, social, email, and full asset libraries. Your brand looks the same, and just as good, everywhere it appears.

We design your website, top to bottom
We produce all your social media assets
We design your email templates
We deliver every digital file, ready to use
See packages →
Our Process

Four steps.
One complete brand.

i.

Discovery

We learn the business first: your audience, your goals, your competitors, and what actually sets you apart. No assumptions. Just questions.

ii.

Strategy

We define your positioning, tone of voice, and personality. This is the foundation that makes every visual decision deliberate instead of arbitrary.

iii.

Design

We design the entire visual identity: logo, colours, typography, templates, and every asset in your package. Built by us, start to finish.

iv.

Handover

You get every file in every format, a full guidelines document, and a live walkthrough session. Your brand is ready to use the day we finish.

GW
Our Commitment

We do the work.
You get the brand.

Every Groundwork project is built by our team. Not outsourced. Not templated. Not generated. You get the full attention of three experienced brand professionals, from brief to handover.

Full brand strategy included in every project
We design everything, you review & approve
Two revision rounds per phase
All source files delivered on completion
Brand guidelines document, always
30-day post-handover support
10+
Yrs exp.
3wk
Delivery
EU→US
Background
Our Packages

Three packages.
Every business covered.

Solo founder starting from zero, or an established business ready to move up. There's a package built for where you are and where you're heading.

Starter
The Starter
For founders who need a credible brand fast. Core identity, built by us, delivered in two weeks.
Brand strategy session (90 min)
Logo design (primary + icon)
Colour palette (4 colours)
Typography selection (2 fonts)
Mini brand guidelines (10 pages)
All source files delivered
Get a Quote →
Most Popular
The Foundation
Our most complete brand identity package. Full strategy, full visual system, full guidelines. Built to scale.
Full brand strategy & positioning
Logo suite (primary, secondary, icon)
Full colour system (primary, secondary, neutrals)
Complete typography hierarchy
Brand guidelines document (30+ pages)
Business card & stationery design
Social media profile assets
All source files in all formats
Get a Quote →
Complete
The Full Build
Identity plus digital presence. We build the brand and bring it to life everywhere your clients will meet it.
Everything in The Foundation
Website design (up to 6 pages)
Social media template suite (10 designs)
Email newsletter template
Full digital asset pack
Brand launch strategy & checklist
60-day post-handover support
Get a Quote →
Compare all packages in detail →
Featured Work

See what we built.

Full case study →
COASTEX CONCIERGE
Case Study · 2026 Built by Groundwork
Brand Identity · The Foundation Package
Coastex
Groundwork Studio, 2026

Coastex had a sharp service offering and nothing to present it with. We built the brand from zero: strategy, logo, colour system, typography, guidelines, and digital assets. Three weeks from kick-off to handover. They launched looking like a business with a decade behind it.

Built by UsBrand Strategy Logo & MarkFull Identity System Brand Guidelines
3 wk
Full Delivery
100%
Built by Us
∞
Scalable
The Team

Three people.
One standard.

Small by design. You work directly with the people building your brand. No account managers. No handoffs. No diluted work.

L
Lara
Founder & Creative Director

Ten years building brands across Europe, now applying that rigour in Miami. Lara leads every project from brief to handover and sets the standard the work is measured against: precise, strategic, built to last.

S
Sam
Strategy & Positioning

The thinking behind every brand we build. Research, positioning, and messaging that holds up in a real sales conversation. Sam has spent a decade helping founders articulate what makes them different, on both sides of the Atlantic.

A
Anna
Visual Identity & Digital

European design training and an unreasonable eye for detail. Anna is responsible for every logo, colour system, and digital asset we produce. Nothing leaves the studio without clearing her standard.

Where We Are

Miami-based.
Everywhere-capable.

MIAMI 25.76° N 80.19° W

We're headquartered in Miami, Florida. The city sits at the intersection of Latin America, the US, and Europe, which happens to be exactly where our work and our clients come from.

We work with clients throughout Florida and across the United States. Our process is built to run remotely, so distance costs you nothing in quality or speed.

Our European background means we understand international markets, cross-cultural nuance, and the standards global buyers expect. If your ambitions cross borders, that perspective matters.

📍 Miami, FL 🌴 Florida-first 🇺🇸 US-wide 🌍 International 💻 Remote-capable
Client Words

What founders say
after we deliver.

Three packages for three stages of business. One guarantee: when we hand over, your brand is ready to use. No loose ends. No missing pieces.

"
We came to Groundwork with a name, a vision, and zero brand assets. Three weeks later we had a complete identity, logo, colours, typography, brand guidelines, the lot. The handover session alone was worth it: they walked us through everything, explained every decision, and made sure we could use the brand confidently on day one. Coastex launched looking like it had been operating for years. That's entirely down to Groundwork.
L
Founder, Coastex Concierge
Luxury Milestone Events · Miami, FL · Package: The Foundation
★★★★★

"I'd worked with two other studios before Groundwork and both times I got a logo without a strategy. Groundwork built the thinking first: positioning, messaging, tone of voice. The logo came out of that. The difference in how the brand performs is night and day."

M
Marcus T.
Founder, Tech Consulting Firm · Austin, TX
★★★★★

"What stood out was how little I had to do. I answered their questions, gave feedback on two rounds of concepts, and they took care of the rest. The brand guidelines document they delivered is something I actually refer to. That's how clear and complete it is."

S
Sarah K.
CEO, Wellness Brand · Miami, FL
★★★★★

"We hired Groundwork to rebrand an 8-year-old company that had grown past its original identity. They respected what we'd built while being honest about what wasn't working. The rebrand felt like an evolution, not an erasure, and our existing clients noticed immediately."

D
David & Elena R.
Co-Founders, Real Estate Studio · Fort Lauderdale, FL
From the Studio

Thinking out loud.

All articles →
Brand StrategyJuly 2026

Why Your Logo Is the Last Thing You Should Think About

Most founders want a logo on day one. Here's what to build first, and why it changes everything.

Miami BusinessJune 2026

Why Miami Is the Most Brand-Conscious City in America Right Now

From Brickell to Wynwood, Miami's business scene is growing fast, and brand is the currency.

RebrandingJune 2026

The Right Time to Rebrand, And the Wrong Time

Boredom, a new hire, a competitor refresh, none of these are good enough reasons. Here's what is.

Ready to have us build
your brand?

We're Miami-based and currently taking on new projects across the US and internationally. Tell us about your business. We reply within 48 hours.

Start a Project →