Three packages for three stages of business. We do all the work: strategy, design, and delivery. You review, approve, and launch with a brand that's entirely yours.
Every Groundwork project works the same way: you tell us where you're going. We build the brand that gets you there. You don't need design skills, branding experience, or any software knowledge. That's our job.
We open with a discovery conversation, develop the strategy, present concepts, refine against your feedback, and hand over a complete brand system. Everything you need to use it immediately and consistently.
Choose the package that fits where you are. All three run our full process. What changes is scope, not standard.
For founders who need a credible brand fast. We build the core identity: everything required to launch and be taken seriously.
Our most complete identity package. Full strategy, full visual system, full guidelines. Built to scale with the business from day one.
Identity plus full digital presence. We build the brand and bring it to life across every touchpoint your clients will encounter.
| Deliverable | The Starter | The Foundation | The Full Build |
|---|---|---|---|
| Brand strategy session | ✓ | ✓ | ✓ |
| Positioning statement | ✓ | ✓ | ✓ |
| Tone of voice & messaging | , | ✓ | ✓ |
| Logo suite (primary + secondary + icon) | Primary + icon | Full suite | Full suite |
| Colour system | 4 colours | Full system | Full system |
| Typography hierarchy | 2 fonts | Full hierarchy | Full hierarchy |
| Brand guidelines document | 10 pages | 30+ pages | 30+ pages |
| Stationery design (we design it) | , | ✓ | ✓ |
| Social profile assets (we produce them) | , | ✓ | ✓ |
| Website design (we design it) | , | , | ✓ (6 pages) |
| Social media templates (we create them) | , | , | ✓ (10 designs) |
| Email newsletter template | , | , | ✓ |
| Full digital asset pack | , | , | ✓ |
| All source files delivered | ✓ | ✓ | ✓ |
| Post-handover support | 14 days | 30 days | 60 days |
| Approx. delivery time | ~2 weeks | ~3–4 weeks | ~5–6 weeks |
We do everything. You're not handed a template to fill in or a platform to learn. You give us a brief, we ask the right questions, then we build.
Every project runs the same four stages, whichever package you choose. Depth and scope change. The quality of the thinking doesn't.
Start the Conversation →A structured conversation about your business, your audience, your competitors, and your goals. This shapes everything that follows.
From the discovery, we build your positioning: who you are, who you're for, and how you communicate. You approve it before any design begins.
We design the complete visual identity. Two concepts presented, refined against your feedback, then every element finalised: logo, colours, type, and all included assets.
You receive every file, your brand guidelines document, and a walkthrough session. Fully built, fully yours, ready to use.
Tell us about your business and where you are. We'll recommend the right fit and send a clear quote. No pressure, no obligation.